Transcript
[0:00] You should never have to sacrifice your femininity to be a bad.
[0:05] You're listening to Femcanic Garage the podcast that features women in the automotive and Motorsports industry.
[0:12] Community that elevates empowers and evolves by mmashing stereotypes and breaking down barriers for women I'm your host Jayme Blasiman buckle up for the ride Femcanics.
[0:24] Music.
[0:36] Femcanics I want to hear from you and get your feedback text me what your favorite episode is how I could improve the podcast.
Products would you like to see but most importantly I just want to connect with you,
text me at six one four nine five three six three eight zero again that's 614.
953 6380 I receive each message directly and I'm excited to hear from you.
Go on press pause,
in save my number six one four nine five three six three eight zero Heather Holler in the driver's seat today.
She's a freelance rally in rallycross technician most of her work is in the motorsports Department of the dirtfish rally School.
She didn't grow up working on cars.
As a matter of fact she had Barbies in a horse and thought she was going to be a soccer star bait had different plans for Heather.
Sit back and enjoy the ride.
[1:51] Hello Femcanics this is Jayme B coming to you and I have Heather Holler in the hot seat or the driver seat today how are you doing today Heather.
Doing good thanks how about yourself I'm doing well you got to do a little bit of traveling lately dead help out the folks which can be a lot of fun so it sounds like they got a little bit of a project on their hands.
Oh yeah they have lots of equipment out there that apparently needs help getting running to so it's time to dig back into my my diesel knowledge which I'll be honest is not very extensive.
[2:23] Hey hey it's helped it's an extra set of hands to help and I'm sure they appreciate it now without even trying you get into a little bit of your background there but we actually connected a while ago in,
life happens sometimes and there's a lot of craziness that happens and,
we finally are able to connect here so thanks for taking the time to sit down and share your story with the Femcanic community,
yeah sorry it took so long no worries I trust me I understand life happens in throws a wild curve balls at us kind of like the entire year of 2020.
[3:02] Or bash Ray but what I'd like to do is take us back
on kind of a journey like I love doing learning about my guests and sharing your story
but it all starts somewhere so for Heather Holler where did it start what what got you into this when did the passion,
so my dad always told me I knew,
what I wanted to do when it gave me the Goosebumps and would maybe even bring a tear to your eye and so I kind of spent the lot like two or three years out of high school just kind of spinning my wheels not really knowing what to do my boyfriend at the time was a mechanic,
he had a fairly newer WRX of the time and we had a friend introduced us to what,
called autocross so we both went to our first event together I drove his car and I beat him in his own car sold my SUV two weeks later and bought my little Subaru,
this is awesome so you caught the bug in high school then.
[4:02] Just after just after high school now when I was chatting with you before you have an interesting story and that that's the automotive version but.
[4:12] You started off in high school thinking he had a pretty strong path going down this soccer path right.
Yeah yeah I.
I I did get a couple offers for scholarships to play but I was pretty hell-bent on going to the Bay area so I played.
Down there after high school but my dad's business partner he is based in Germany and so I,
like I said I didn't really know what I was doing at this point in my life and I decided to go over to Germany I played with a local girls team and I was scouted by someone from the woman's Nuremberg team but.
Injuries happened.
Soccer ended and the rest is history history as they say now and bring that up for a couple of reasons.
It's a simple story that.
Will articulates how even the best and well thought-out plans don't always go the way that you think they would.
[5:21] Oh my gosh I don't think I've had any plan that goes the way I want it and I imagine when you're in high school like a you lived breathed and you know when you're a top athlete that takes up a lot of your time and
High School oh yeah oh yeah this year round especially if you're going to go to college and play right,
and you have these big plans and what a really cool opportunity to go over to Germany and then to be scouted.
Only two you know the the biggest nightmare for an athlete is injuries and injury yeah right a little devastating yeah it but what's cool about it is is how you you pivot.
From that right and just about how you stayed open to it and it's like Serendipity happens,
you know just open yourself up to it and it'll come,
and that sounds like how you ended up in the automotive industry that's how it happened I had no desire for whatsoever I played with Barbies and rode horses and.
[6:24] That was something the boys did right right that's got that's we cool so.
Here you are you you caught the bug you actually entered into a race in autocross and not all listeners,
May understand exactly what autocross is
there's there's rally and there's all these different things and I think a lot of folks don't realize how many different facets there really are to the skilled trades automotive and Motorsports industry.
Can you add a high-level explain what Motocross is.
[7:00] So in layman's terms I guess you would simply put it as parking lot racing so it's pretty much just a giant open area with a lot of the times if we can't find a track to go to.
[7:14] We'll use like Airport parking lots and so it's just a cone course and it's quick short tight turns you don't really ever reach a max speed of over 60 and that's pretty fast for an autocross course but.
I don't know I honestly couldn't think that it's a pretty good easy thing to get into especially for young drivers because it really helps you learn the limits of your cars in a controlled environment.
Illegal controlled environment that sounds are safer open it up in the wide-open road right it's his mom in the car now.
[7:51] Mom's here did you hear the car door I did hi Mom I don't know if she can hear me says hi she says hi she knows she's supposed to be quiet,
hi Mom you did good Mom thanks good oh goodness so you got an autocross how long did you do that and kind of where did that lead you to,
so with my Subaru there that's that's was a whole point of me buying that car so I could play and.
Did that honestly off and on for about 6 or 7 years I never got to really do a full season because I was off.
Doing all kinds of whatever who knows what skiing snowboarding trying to find some Privateer rally teams to go crew for and stuff like that but.
That's basically kind of a the purpose of my to build my car really just kind of if I'm understanding you right like DIY,
you're in there and yeah because the boyfriend they're in high school we had broken up and my car
was I didn't know I bought the car with a blown motor because at this point I didn't even know how to change my oil and so I add a necessity was forced to learn I learned how to swap a motor and after six months of having my car was back on the road,
hold on I got to pause you for a second there Heather.
[9:12] Because I want to put this in perspective for people and maybe they caught it maybe they didn't but just in case,
you bought the Subaru and what year Subaru was it it is a MM 2.5 RS it's a two-door okay.
[9:30] It had a blown motor.
[9:32] And at this point you would never worked on a car before am I understanding that right I held like a flashlight,
get outta help out it's it's a start so yeah you've observed other people working on a car but you had never worked on a car,
yeah I correct I can read the numbers on the wrenches and the sockets you know and probably hand them as needed but that yeah that's that was pretty much the extent of it.
[10:02] And then literally you ended up swapping the motor by by yourself.
Well like I said we started with the boyfriend there and luckily we got it to a pretty good point where I was able and what I learned at that point I could finish it up and stuff
but I mean there was a point where I was in the middle of winter up in Tahoe underneath to Giant pine trees outside of a shop because I didn't want to take up shop space trying to swap my car wiring harnesses and everything.
Holy mackerel.
So do what you gotta do it is right it is an inn you know I'm,
I don't mean to belabor the point here but it.
[10:47] It's just goes to show you that anyone can do this with some elbow grease and some determination.
I mean yeah really is I mean you just got a little how to read some manuals and maybe use Google yeah yeah that is way cool so so you,
you swap the motor in it then you started doing some of your own rallycross racing,
I didn't actually do any rallycross but it was autocross across sorry but living so close to the desert there it was not uncommon for us to take our cars out in the desert in the dirt and go rib around beds for sure.
Wow wow that sounds like so much fun.
It really was so what did you do after that here you just kind of dabbled in it it was kind of like that next phase what made you want to go to that next level.
[11:37] I just really got a kick out of it and and like I said like when I would go to those races I would get the Goosebumps and I'm like oh my gosh like I think this is what Dad was talking about so I,
wanted to go to Tech school and the funny thing about that I had a recruiter come the first recruiter I talk to you actually tried to talk me out of going to tech school.
Like he didn't think for whatever reason I would be a good candidate so did he ever share with you why he thought you would be a good candidate.
I think it was just a little bit of because I didn't have any really I don't know if you just.
I didn't think that I would have I had enough interest because I didn't have much of a background and.
Going to that school I mean you're going to school 8 hours a day for five days a week and you know so you do need the financial help of basically surviving even though,
yes you can get another job but it only has only so many hours in the day,
so Mom and Dad were a little hesitant they weren't she serious about this so I think that he saw the combination of those and just was like I don't know.
I don't know so but I ended up saying screw it and I went to school and I graduated two years later.
[12:53] And during school I got an apprenticeship working for a Subaru dealership so I.
Work for a Subaru dealership for about 7 years and I want to back up a little bit what was your school experience like and I'm just curious I mean were there a bunch of females in the class where you often times,
you know one of two type deal or.
So I started out and I never had another female in class there were honestly when I started I'd say maybe about a half a dozen girls I think there was about two thousand boys for every one girl at that school was a little scary.
Wow wild time I graduated I think there was at least two or three girls in almost every one of my last classes so that was kind of cool absolutely,
how are you received at school was it ever awkward or weird or absolutely I was terrified it's so scary luckily I knew one person that went to school there,
but other than that I mean I was absolutely terrified what did you do and how did you work through that because this you're not the first person that I've heard that from and for women who are you know thinking about this,
as a career path or just a passion path right how what would you tell them and what how did you work through that what worked for you.
[14:18] I'm kind of one of those people were once I know what I want like good luck stopping me like.
[14:26] I just need that's what I had to do there's literally no other choice like I had no other choice,
that's what I wanted to do so I just suck it up and honestly it only took about it a couple weeks just to kind of get used to it and people warmed up to you pretty quickly and,
it was all fine after that,
thin as you moved through the courses did you see kind of a transition with the men around you and how you were received when they saw how serious you are.
[14:55] Yeah so I noticed that you know there's a lot of kids that they still obligated to go to college right out of high school so there were a lot of kids there that really didn't really they weren't completely passionate about it and so.
I noticed that I would all I don't know the answer I'll go ask Heather and and I think it was just I applied myself maybe a little bit more giving that impression that I might,
no more than other kids so I mean by the time I graduated I was I mean I know I got student of the course I think in about two or three classes and,
it's just really about applying yourself man really no make sense that keep your eye on the prize right,
so you got the apprenticeship with a Subaru dealership.
What was that what did you do there you said for seven years you were there.
So I was at that specific dealership for about two years I was with them after I graduated and everything but I started literally just.
I was put next to the shop foreman and I grabbed work orders just like everybody else did luckily while I was in school I was hourly so obviously my my work
took a little bit longer than it was supposed to but I was learning I was practicing what I was learning in school which I think is really important.
But I was at a very small dealership which I think was very important because people I thought were more obligated to help each other.
[16:19] So I think I got very lucky.
I only work with two other technicians there were three of us total now did you get placed or did you were you recruited how did that work.
[16:32] I had it was a word of mouth I had a.
Friend that I was going to school with he worked at the dealership next door he's like I heard that the Subaru dealerships looking specifically for an apprentice.
So once the I heard that I went and applied and basically use my car is a resume and got the job who that's a great,
that is what did that conversation go when you say you used your car is a resume how did that go,
well because I didn't have any actual experience you know and you know as an apprentice they're looking for someone who's capable of learning and I feel that my car was a very good example of that especially because I swapped the car basically before I went to school,
I think that was a very very big part of why I got the job.
[17:18] That's a brilliant idea that's the first time that I've ever heard not that no one's ever done it before but the first time I've ever heard someone actually
say that that's a brilliant idea Heather thanks I mean think about it when you think about this industry,
versus like pure business like a marketing role or something right,
a lot of that's paper type things not literally but you get what I'm saying.
I can't think of a better resume than hey here's the car you think about the industry I mean if you're a welder hey here's my actual work,
hey ya in,
that speaks volumes I think that's absolutely brilliant specially just coming out of school and you don't have a you know quote-unquote a lot of experience shown on your resume.
I think that's absolutely brilliant well thanks you're welcome.
[18:18] In the other thing that I think is interesting about this that you you call out is working for a smaller dealership and you feel that there's a lot more benefits to that versus working at a larger one,
yeah it's a bit more of a dog-eat-dog world by the time I left the dealership industry I was working in a shop.
With about 15 or 20 other technicians luckily at that point I had a good grasp on what I was doing and I just have anything needed help lifting something but but I think it was a little bit more of a familial environment in a smaller shop.
Yeah yeah that's a great perspective around that.
[18:57] You were there for two years where did you go next where you recruited somewhere where you looking for something different or,
well I decided to go back home to Reno I did work for an independent shop for a little tiny bit but long story short the whole shop ended up going under so I that same day I went to the Subaru dealership here in Reno and,
started I think the next day well so at that point it had been about,
three years working in the industry so I had a decent resume but yeah I spent about three years at that dealership,
until I decided to get the gumption to apply for the Subaru rally team of USA.
[19:43] Talk a little bit about that experience leading up to it like you decide one day hey I'm going to do this
did it just pop into your head or what had always thought it was cool I learned about rally naturally because that's pretty much what the Subarus is known for in the Motorsport world and I always thought it was really neat,
and I just kind of at this point was trying to find something better quote unquote I guess you know I had already completed so many
dealership training classes and I I just wanted the excitement I thought it was cool so I went for it
how does that process work Heather did I mean do you just apply online or what do you literally just as easy as applying online or finding a to contact information for a race team and sending them your resume like it's literally that,
easy I have people all the time asking how do you get into Motorsport how did you get that job and it's like.
[20:39] Apply like that's all you do,
isn't that interesting because it's almost like as humans we tend to overcomplicate things or think that it's incredibly difficult before we even try.
Yeah you just you just gotta go for I mean I guess in all fairness,
when I was working for that first dealership I did email the owner of the business and he actually emailed me back just looking to see what I could do to get my foot in the industry and basically he's just like get experience so I spent the next five years doing that,
and when,
emailed me back and said that they would be interested in an interview I spent the next couple of months like I said finding Privateer teams to go crew for because I wouldn't be able to meet them they're based in Vermont I was in Tahoe across the country.
So they had a race in Los Angeles and I drove all the way down to LA.
And had an interview with the human resources guy and 10 o'clock at night in a bar standing there's a couple things I want to call out here and you know,
I'm sitting here thinking people often ask me Jamie why do you ask the questions that you asked or,
is there a predetermined set of questions the answer is no.
[22:01] I don't have any predetermined it's literally you and I kind of sitting down having a conversation and shooting the shit right so the best ones and I'm genuinely interested in how to do this and a lot of times when I say this stuff out loud Heather,
I'm saying it out loud so I can hear it,
all right make sense where it's like you know what these are great reminders and I learn so much in so many different things from
all the amazing women in the industry and in your no no different
you're one of the amazing women in the industry and that's why you're on the show but it's one of these things where it's,
wow just listening to you it's like we are our own worst enemies we get in our own way oh yeah and all you literally did was send an email to ask information,
they gave you feedback and an idea of hey,
do this get experience would you do you simply went and got experience you put in the time you learned.
[23:07] When you hit that next point where what did you do,
rocket science here you applied online I need they had a job position opening they mean some teams will have an actual category there we can go on their website and they will have careers other times like I said if they don't just send him an email,
easy peasy wow so simple and then you did mention in there how you reached out to local,
rally teams private local rally teams what just shoot them an email so with one of the guys that I autocross with he did do rally as well and so he kind of helped put the word out into the rally community.
[23:46] Send him over a little resume their and and so luckily there were a couple people there that brought me on they paid for my hotel and and I got to play on some Privateer rally cars.
Just by asking you're never going to get a yes if you never asked it's an absolute now,
even if they say no like all right you're still on the same spot you were before you asked so who else can I ask what do you have to lose,
yeah right over the next nothing to lose so you got experience doing that,
and then you literally got the interview if you will with the HR person at a bar at ten o'clock at night in LA and it doesn't sound terrible no it wasn't no it was not terrible it's actually really cool interview.
[24:38] They said that they were interested in hiring me.
But as is with Motorsports you have a yearly budget they weren't sure what their budget was like and they did say that it would be a lot easier to bring me on if I lived in Vermont so,
three weeks later my mom and I packed up all my crap and we drove across the country and I moved to Vermont with my dog,
well what kind of dog was it is the doggy still alive no no he left us a couple years ago he was a chocolate lab yeah it's okay though.
[25:14] They're like best friends man oh man I got him when I was 18 yep,
family for sure oh yeah what would your doggy's name his name was Milton after Milton Hershey of the chocolate bar,
nice to you and Milton packed up and moved clear across the country yeah me and Mom Milton packed a two-seater Penske truck and headed out east,
outstanding so you're out east and now you are a part of this,
team I did actually work at the local dealership there for about three months three or four months during those months I harassed.
The Subaru team they're went in for a second interview,
and before I even got back from my lunch break they offered me the job that is outstanding and I noticed you said her ass and what did that look like so basically the day I showed up I was like I'm here.
[26:18] And then I let him go for about two or three weeks maybe a month and then I was like can I can I come and check out the shop so they let me come and check out the shop and then another month later I'm like.
So you're trying to hire me or what and then that is awesome.
And I didn't get a response right away and there was kind of so there's a little bit of back and forth and then they finally let me into for the interview.
Nice nice so what did you do for them exactly.
So I worked I thought it was going to do the rally stage rally program but they ended up actually putting me in the rallycross program and I was on the left rear corner.
Of Severa isaacson's car he's Norwegian or Swedish anyways and then when I was in the shop not a traces I was working on.
Pro Skater there is Bucky lasek scar wow that is way cool so what's his season lasts for how long is this season.
[27:24] Rallycross doesn't usually start until about April plus or minus 2 months and then they go in till about October okay.
In a non covid season in eight yeah three covid and post covid will call you know normal situations yeah.
Oh man so you are with them for how long I was with them for a full year.
By the end of my time with them I was actually assigned to build a couple they're called super car lights cars.
And that is kind of like the farm league for the super cars in rallycross so I was assigned to build two brand new cars for a company called dirt fish.
And they have a rally school out in Snoqualmie Washington
some internal political.
[28:22] Differences and I say political not actual like democrat-republican just the inner workings.
Personal issues kind of had a rise and I had expressed to dirtfish just to let them know that I would no longer be crewing for them on and building Andre prepping their cars.
And that's when I learned about freelance mechanics I didn't know that there are mechanics that literally,
are private contractors and they hang out with different teams and go to different kinds of races and they just they work at events and in the shop sometimes and they get to work for whoever they want.
So I worked for dirtfish.
Or about or three or four seasons in that was like freelance contractor type or because that brings,
yeah so I got to stay at home in Vermont I did have a couple little side jobs you know in between races and stuff just to keep money coming in and,
let's see I think in 2018 my husband and I decided to open up a shop and dirt fish actually reached out and asked if I would re prep and basically take care of their fleet of cars they had four.
[29:35] For the season because all the races were on the east coast and they're based on the west coast oh wow.
Yeah so it wouldn't allowed more time to fix the cars in between events if they stayed on the East Coast with us oh wow yeah.
I'm just processing this so I don't want to misinterpret here and because of.
Political situations that came on you decided to leave the Subaru as a like full-time type mechanic.
Yes yes I and then then you started freelancing at that point I had no idea that you could do like freelancing like that.
[30:19] I mean I just never occurred to me and yeah reason why you couldn't but it just never occurred to me yeah so in the time I've been a freelancer I've gotten to go to a Baja race in Mexico.